Published on August 29th, 2013 | by Jose Vasquez1
10 Steps to Building a Strong Online Community for Startup Tech Companies
Taking the time to build an online following is a surefire way to get the leads and the attention your startup tech company needs to thrive.
Countless startup tech companies have found success almost exclusively from their leverage of the communicative power of online communities. Through social media channels and a powerful online presence, you too can gradually build a thriving, engaged online community that not only supports but encourages your brand to succeed.
Microsoft social community manager Steven Woodgate recently published a feature highlighting 10 important steps in building a successful online community. While these steps are helpful for most companies, startup tech companies require a slightly different approach. That’s why I’ve taken Woodgate’s original 10-step program and put my own tech twist on it:
- Take your time researching. The level and quality of the research you do is the biggest indicator of your eventual success. Research your demographics, research your competitors, and research your potential through various social media platforms.
- Become familiar with your users. Don’t just settle for knowing your demographic—get to know what they’re searching for and what they like to engage with.
- Build a brand voice. Showcase your personality to really become successful. Make sure your voice is consistent throughout all your channels.
- Start with those you know. Leverage your friends, family, and professional connections to build a base network before reaching out to users you don’t know.
- Work social integrations into your products. Make it easy for people to socially share their experiences with your brand.
- Consider quality over quantity. While building tens of thousands of followers is certainly appealing, remember that this isn’t a numbers game. Your end goal should be a community, not just a number on a screen.
- Be patient and consistent. Even if you don’t see a lot of traction, keep at it regularly.
- Help people. Give users what they’re asking for—help out and respond to questions honestly and people will come to you as a resource.
- Be willing to gamble. Don’t be afraid to take a chance with a photo or a new strategy. People like to see curveballs, even if it alienates some of your audience.
- Measure and assess your progress. Regularly track your activity to see what works and what doesn’t.
Over time, you’ll be able to build a massive social following to support and expand your brand’s reach.
Be sure to check out the original story too!
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photo credit: Evan Hamilton via photopin cc
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