Getting Funded 63 Successful Demo

Published on July 29th, 2013 | by Jose Vasquez


10 Tips for a Successful Demo in Startup Tech Companies

The first time you demonstrate your technology to investors or clients, you’ll need to be prepared with these 10 top tips for success.

Most startup tech companies will eventually have to try and convince someone of the technology’s value. Most of the time, this includes potential investors or potential clients who want to see a live demonstration of the technology before putting any money in. Lots can go wrong during a demo, and you often only have one shot at a good impression, but with these tips you can go into your demo prepared, confident, and able to perform:

  1. Be Brief. Don’t ramble about your app, no matter how much you love it. Be concise and focus on the minimum viable product.
  2. Know Your Audience. Don’t waste their time by talking to an investor like a client or vice versa.
  3. Practice. Practice a lot. Do a dry run the day of.
  4. Focus on the Big Picture. Don’t get lost in the details, focus on the macro view of your app.
  5. Direct the Conversation. Try not to allow for interruptions during your demonstration, and don’t get distracted by anything other than your main objective.
  6. Leave Something to the Imagination. Don’t show everything up front. Focus on the main points and leave the rest for the imagination.
  7. Focus on What Works Best. If only one part of your app works, demo only that part and explain the rest in conversation.
  8. Lend Control of the App. But only if you are 100 percent confident in its functionality. If your app breaks in someone else’s hands, you can kiss your chances of getting funding or sales goodbye.
  9. Call for Questions. Engage your audience—even if the demo isn’t as successful as you were hoping, this is a critical chance to get feedback.
  10. End on a High Note. End the demo with one of your greatest features, and suggest what new features will be coming down the road.

With a successful demo, you’ll be able to secure more funding or generate more interest for your app. Just remember to keep practicing and maintain as much control as possible.

photo credit: Poe Tatum via photopin cc

About the Author

is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.

2 Responses to 10 Tips for a Successful Demo in Startup Tech Companies

  1. Alexandr Yefimov says:

    Everything is good, answers to questions ready, in short, that’s just where to call, not the cave as a early man. ))) We need contact with people who are ready to invest and excess profits in the future.

  2. chriswitt01 says:

    Good points. I especially like “leave something to the imagination.”

    I also agree with “Call for questions.” I used to think that I didn’t do my job as a presenter, if the audience had questions. Now, I think I failed as a presenter if there are no questions. I would add, “Prepare your responses to the most likely questions in advance.”

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    Hey there! I’m Jose Vasquez, and I’ve spent my life helping startup technology companies get the direction and momentum they need to succeed. I started Build. Brand. Blast. as a resource for new entrepreneurs to learn the ropes of starting a business and the keys to building something that lasts.

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