Operations 67 Perspective

Published on August 2nd, 2013 | by Jose Vasquez

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4 Ways to Get New Perspective on Your Product in Startup Tech Companies






It’s easy to get used to your own ideas, but finding a new perspective on your tech products can help you radically improve as a company.

It happens to everybody, no matter what industry you’re in or what you’re skilled at. You get used to your own work and lose sight of how other people see it. Writers sometimes miss simple errors because they re-read their work too many times. Accountants overlook pieces of data multiple times when they get used to a certain pattern in a ledger. And entrepreneurs sometimes forget that other people view their company’s products different than they do.

It’s not necessarily a problem in the first stages of development, but as you get ready to accelerate your startup tech company’s growth, you’ll need that outside perspective to help drive new development and innovation.

I know it’s not easy, especially not at first. So to help I’ve developed four relatively simple strategies you can use to get a better perspective on your product as a startup tech entrepreneur:

  1. Have someone else demo your product. As an entrepreneur, you’ve probably gotten used to demoing your product so much that you’re oblivious to how others might use it. Ask someone unfamiliar with the technology to demo it for you, and take note of places where they struggle.
  2. Have anonymous users test your product and leave feedback. Many sites feature anonymous user testing for your software or products. Enlist their help to get random users to test your product and leave feedback about what they like and don’t like.
  3. Use your competitors’ technologies hands-on. You may be aware of them, but you may not be very familiar with their inner workings. Get a firm grasp on how their products work and anything you can learn from their functionality.
  4. Reassess the core needs of your users. The bottom line for your company is solving a market need. Take time to reassess what your customers actually need from your application, and objectively decide whether those needs are filled.

With these little tricks, you can keep updating your product efficiently and get a fresh perspective on how your technology looks through other people’s eyes.

photo credit: paul bica via photopin cc


About the Author

is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.



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    Hey there! I’m Jose Vasquez, and I’ve spent my life helping startup technology companies get the direction and momentum they need to succeed. I started Build. Brand. Blast. as a resource for new entrepreneurs to learn the ropes of starting a business and the keys to building something that lasts.

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