Operations 042914 What to Do When Your Users Complain in Startup Tech Companies

Published on January 20th, 2015 | by Jose Vasquez

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How Startup Tech Companies can Overcome Customer Apathy






Customer apathy is a rampant problem in the world of startup tech companies, but the right strategy can easily overcome it.

Customer apathy is a nightmare for startup tech companies, whose eventual success is often linked to how excited their user base is. If your product or service is useful but lacks a certain pizazz, your customers won’t care about your brand or your services, and you’ll be stuck in a rut.

If you’re interested in building an explosive growth of popularity rather than succumbing to the slow dread of customer apathy, start building excitement with these simple tips:

  • Demonstrate Value. Build interest in your product by proving to your customers that it’s valuable. Is it something that could conceivably pay for itself eventually? Make sure you let your customers know exactly what they’re getting for what they’re paying you—and make sure it’s worth it!
  • Engage Directly. Nothing gets a customer interested faster than a personal, direct engagement. Start a conversation with someone, and find out what they like or don’t like about your product. Use that information and build customer relationships.
  • Nurture Familiarity. Keep your branding consistent so you can build better relationships with all your current customers. Make sure they stay familiar with you and encourage them to think of your brand as a person.
  • Nix the Old Design. Don’t change your fundamentals, but keep things fresh by updating your designs and user experience every once in a while. Draw attention to major releases that will help your customers.
  • Inspire Your Users. Make your app an unforgettable experience. When a user accesses your product or service, give them a reason to come back to it. It could be anything from an entertaining platform to a reward for repeat usage.
  • Separate Yourself from Your Competitors. Use your competitors’ qualities against them. Draw specific comparisons to your closest competitors, and explain how your app is better. The more distinguished you are, the better.

The more effort you put into engaging your customers, the more hyped they’re going to be about your eventual product or service. Stay consistent and always keep the conversations moving to see the best results.

Related articles:

Don’t Pitch, Inform for Positive PR in Startup Tech Companies
8 Reasons Startup Tech Companies Should Work with a Designer
5 Ways to Get Startup Tech Companies Noticed


About the Author

is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.



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  • Meet Jose Vasquez



    Hey there! I’m Jose Vasquez, and I’ve spent my life helping startup technology companies get the direction and momentum they need to succeed. I started Build. Brand. Blast. as a resource for new entrepreneurs to learn the ropes of starting a business and the keys to building something that lasts.

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