Growth 17 Writing

Published on May 7th, 2013 | by Jose Vasquez


How Writing for Startup Tech Companies Makes You a Better Entrepreneur

Learning to write effectively can help you in other areas of entrepreneurship, making you a better communicator and improving your sales pitch.

As an entrepreneur, you’ll be doing a lot of writing—explaining your technology to new audiences, reaching out to your customers, and reporting your progress to your investors. Not everyone is a natural born writer, so it’s usually worth seeking professional writing for some tasks, but it’s a good idea to engage yourself by keeping a weekly blog or at least writing regularly in whatever channels are available to you.

John Jantsch, a well-known blogger in the marketing community, recounts his experience as an entrepreneur, and explains that mastering his writing skills helped him become a better businessman. Communication is a skill that translates well from writing to conversation, and with enough writing and exposure, you’ll find your own business communication skills improving the same way.

The Power of Quality Writing

When you sit down and focus on writing, you’ll likely have a lot to say, especially if you’re passionate about your industry. One of the most important parts of the writing process is weeding out the unnecessary or unimportant information and only keeping what is most significant. This process of revision allows you to evaluate your messages and discover what’s truly important in what you have to say.

People need and love to read concise, valuable information—and if you post regularly, your customers will love you for it.

Effects from Your Writing Habits

Good writing isn’t just about the external benefits, though. The more you write, the better you will become at communicating in the business world:

  • You’ll be forced to consider your audience, eventually building a strong, targeted voice.
  • You’ll think through the logic behind your ideas and see things from a different perspective.
  • You’ll be able to speak your thoughts more concisely and more descriptively.
  • You’ll see the weaknesses in your strategies more apparently, and make adjustments accordingly.

With regular writing, you’ll eventually find yourself improving as a businessperson, in terms of your communicative abilities as well as your ability to think logically and practically.

Click on the following link to read John Jantsch’s article, 7 Things I Did Not Know About Writing Before I Started

photo credit: Βethan via photopin cc

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About the Author

is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.

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  • Meet Jose Vasquez

    Hey there! I’m Jose Vasquez, and I’ve spent my life helping startup technology companies get the direction and momentum they need to succeed. I started Build. Brand. Blast. as a resource for new entrepreneurs to learn the ropes of starting a business and the keys to building something that lasts.

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