Top 5 Ways to Use LinkedIn for Startup Tech Companies
Facebook and Twitter get a lot of attention in the world of social media marketing, but startup tech companies can use LinkedIn for an even greater impact.
LinkedIn exists as a professional networking platform, and while many people use LinkedIn simply to post their resumes and look for jobs, there are many lesser known functions that startup tech businesses can use to their advantage.
In a recently posted article, a group of successful individuals from the Young Entrepreneur Council revealed their favorite ways to use LinkedIn for corporate growth. Ranging from simple tricks, like using a “Five Hundred Plus” tool to stay in touch with your contacts, to more advanced tactics like requesting product recommendations, the article delves into some of the most innovative ways to use LinkedIn as a business owner.
While the same tactics may work differently for different people and different companies, I’ve compiled the five LinkedIn strategies that are most likely to help startup tech company owners generate new business and improve reputation:
- Join Groups
Groups on LinkedIn are one of the best ways to make new contacts in the technology sector or in your target market. Engage with community leaders and get advice while simultaneously scouting for potential clients and potential partners.
- Post and Share Content
Use LinkedIn to post and distribute unique content that you’ve created. Use the “Trending in Your Network” feature to align your team and circulate content quickly for the best results.
- Use Warm Referrals
When introduced to a possible new client, use LinkedIn to get a better understanding for their current needs and overall position. Go into your meetings with more information and appear more knowledgeable.
- Get Feedback
Use LinkedIn as a way to get feedback for your technology. Get recommendations or criticisms from your contacts before expanding to a wider market.
- Seek Interns
LinkedIn has a free job posting function you can use to find help in an entry-level or internship position, as long as it’s done through a university platform. This is one of the best ways to find fresh talent without shelling out lots of money for a job ad or for a new salary.
Use these techniques regularly to get the results you want for your company. Remember, the key to getting the most out of any social media platform is consistent activity.
About the Author
Jose Vasquez is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.
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Super helpful bits of information. On top of this, I would love to see some more specifically B2B stuff. Thanks for the great article, Jose!