Positioning 164 Business Plan

Published on January 27th, 2015 | by Jose Vasquez


Write Your Business Plan like a Story for Startup Tech Companies

Finishing that business plan can be daunting, but writing it like a story can improve the ease of writing it and even make investors more interested.

Writing a business plan is one of the most important steps you’ll go through as an entrepreneur starting out. It’s going to help direct the initial momentum and long-term direction of your business, fundamentally driving your ultimate success or failure. It’s also going to be the primary document you’ll use when seeking funding, mentorship, or any other outside assistance.

The pressure in writing this document comes from its sheer importance. It’s going to be the lifeblood of your company, at least for the first several years, and it’s going to be responsible for whether your investment prospects ultimately choose to invest in your venture.

There are many different approaches you can take to writing your business plan. Some entrepreneurs favor a bulleted structure, hitting the highlights, while others focus on technical documents like spreadsheets and data analyses, and still others attempt the bulk of their plan in a narrative structure.

Given the options, I tend to favor the narrative structure of a business plan. You’ll be able to concisely explain the high points and low points of your entire business model, using external technical documents and research as appendices to back up your points.

To give more body to your narrative structure, imagine you’re writing your business plan as if it is a story. The main characters are going to be you, your team, and your stakeholders, and the plot is going to have a beginning, a middle, and an end. Like with any story, you want to make sure you have addressed adequate challenges along the way. How are you going to respond to these challenges? What directions are you going to take?

If you write your business plan like a story, you’ll be able to explain the purpose and feasibility of your business far easier. That means you’ll be able to convince investors and customers easier, and your business plan will practically write itself.

Related articles:

4 Lessons for Leadership Applied to Startup Tech Companies
Culture Value in the World of Startup Tech Companies
8 Tips for Successful Crowdfunding in Startup Tech Companies

About the Author

is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.

2 Responses to Write Your Business Plan like a Story for Startup Tech Companies

  1. Edward Munjunga says:

    I find your to be very important and helpful,am a Zambian young enterprenuer I got my company registered last year and its called primstar fashion and events but as you might Know its difficult to rise capital here,I need help

  2. So, go out there and find the most effective deal you’ll be able to get mulberry handbag prices there isn’t any need to supply equity, like a
    home, or other expensive property.

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    Hey there! I’m Jose Vasquez, and I’ve spent my life helping startup technology companies get the direction and momentum they need to succeed. I started Build. Brand. Blast. as a resource for new entrepreneurs to learn the ropes of starting a business and the keys to building something that lasts.

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